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Edgar Bronfman Jr., president and chief executive officer of Seagram Co., Ltd., blasted network executives, cable system operators and other broadcasters for rebuffing the company’s efforts to advertise hard liquor on their stations. Speaking to the Advertising Club of Los Angeles last Wednesday, Bronfman (shown here) vowed to continue buying spot time for the ads on TV and radio stations.
“What we expect to see … is a gradual process in which more and more television and radio stations and networks will agree to carry our ads,” he told an audience of about 550.
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