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Some parents might argue that every day is “kid’s day,” but the folks at the Boys & Girls Clubs of America beg to differ.
If a national campaign is successful, children will have a special day of their own on the first Sunday of August each year. The purpose of National KidsDay is to encourage adults and children to spend quality time together.
Iconologic of Atlanta has developed an integrated promotional campaign that encompasses a Web site (www.kidsday.net),
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