The NFL's Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

Aaron Rodgers dropping a football mic? Check.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Green Bay Packers tight end Martellus Bennett is a busy guy.

When he’s not helping his team attempt to win the NFC North for the second year in a row, he’s working on any number of projects with his multimedia production company, The Imagination Agency.

The work, which includes children’s books, apps and games inspired by Bennett’s daughter, earned him a spot on this year’s Adweek 100. His latest project involves his own teammates and every social media addict’s favorite method of communication: graphics interchange formats, or GIFs.

He collaborated with Giphy, the leading online database for these moving images, to create a “text

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in