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Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both lust after the pool boy in its latest ad.
It’s one of four new spots for “Taste the Feeling,” Coca-Cola’s global campaign that launched in 2016 as part of its “One Brand” strategy, which unites advertising for Coca-Cola, Coke Zero, Diet Coke and Coca-Cola Light, and Coca-Cola Life.
In “Pool Boy,” the siblings stare out the window longingly at the handsome young man cleaning their pool.
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