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The marketing industry has many similarities with Wall Street, namely because marketing is essentially an investment based on risk tolerance, goals and the quest for a bigger overall return on your investment.
Additionally, the hallmark of any investment is futurity, which is equally as important to the field of marketing as it is to finance.
Today, CMOs face an increasingly dynamic, complex and challenging marketing environment, as new kinds of media have grown in importance. The evolution of digital—mobile, social, search, etc.—has
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