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NEW YORK PlayStation gives gamers many sports titles to choose from, but a new campaign from Deutsch/LA in Marina del Rey, Calif., aims to make the brand and sports even more synonymous in fans minds with outdoor ads that wrap TVs in stadium concession stands and bars with an image of the new PSP limited edition Madden NFL 09 console.
The campaign aims to broaden the PlayStation image beyond gamers to appeal to a larger population of sports fans with PSP-styled TV monitor frames.
“There’s this kind of new association for them that is outside the gaming sphere, said Eric Hirshberg, president and cco of Deutsch/LA, which worked with Zoom Media for the unique outdoor buy.
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