That's a 'Wrap' for Madden

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PlayStation gives gamers many sports titles to choose from, but a new campaign from Deutsch/LA in Marina del Rey, Calif., aims to make the brand and sports even more synonymous in fans minds.

PlayStation is putting up outdoor ads that wrap TVs in stadium concession stands and bars with an image of the new PSP limited-edition Madden NFL 09 console.
 
The campaign aims to broaden the PlayStation image beyond gamers to appeal to a larger population of sports fans with PSP-styled TV monitor frames.

“There’s

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