That’s What I Call Ugly

At the Advertising Women of New York’s The Good, Bad & Ugly Awards in New York last Thursday, Sirius Satellite Radio earned the Grand Ugly for having Pamela Anderson give a car a full-body wash in an in-house ad. But the image that is now burned indelibly into attendees’ fragile minds is of Lee Clow in a full beard, pigtails, a tank top and a floral skirt.

The show kicked off with a video created by TBWA\ Chiat\Day in New York that featured male creatives in drag—including Clow, Ogilvy & Mather’s “Stevie” Hayden, Euro RSCG MVBMS Partners’ “Kevina” Roddy and Wieden + Kennedy’s “Ty Lynne” Montague—discussing the travails of being female creative directors. The idea came from TBWA\C\D creative director Dallas Itzen, who was seeking an answer to the question—posed on a title card—”Why is there no Lea Clow?”

The humorous short film, directed by Nanette Burstein of Believe Media, had a serious point, says Itzen. “We wanted to do something about the lack of female creatives in the business,” he says. “I don’t mean any slant against great women creatives out there. We’re just saying we want more of them.”

The cross-dressers said they learned a lot during the shoot. “I’ve discovered it’s impossible, at least for me, to wear heels and not walk like a sailor,” Montague says. “I have much respect for those who manage to pull it off.”