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ATLANTA TG Madison said it has won the Marriott and Renaissance Caribbean & Mexico Resorts advertising account following a review involving five undisclosed agencies.
The independent Atlanta shop will provide creative and media buying for the Somerset, N.J., company, which owns and operates eight resorts in Mexico and the U.S. Virgin Islands.
The incumbent, Yesawich, Pepperdine, Brown & Russell of Orlando, Fla., did not defend the account.
TG Madison partnered with independent Atlanta shop Integrative Logic to win the pitch.
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