T.G. Madison Goes

E-Camping, Dining
With First Dot.Com
ATLANTA–T.G. Madison has been named the first agency for BackWoodsGrocery.com and its estimated $5 million advertising account. There was no review.
BackWoodsGrocery.com’s primary focus is the sale of pre-packaged food and cooking gear to campers. More than 400 products can be accessed at the Web site, a number the company said will double by summer.
The dot.com acquisition represents T.G. Madison’s first e-commerce client. The shop will be responsible for developing the company’s brand identity as well as all advertising and promotional efforts. It also will create a “personality” for the Web site, which will become operational this spring.
Both the client and agency are located in Atlanta. –T.W. Sieber