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Following a three-way, Atlanta-only review, T.G. Madison was awarded agency of record status for Kimberly-Clark’s nonwoven protective fabrics division. The fabrics are used primarily in car covers as well as in medical and industrial products.
Billings are estimated well in excess of $1 million, sources said. The other two shops in the finals were not disclosed.
“The agency will focus on our car cover business,” said client market manager Alison Bates in a statement. “We’re No. 1 in this business segment and intend to grow it aggressively.
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