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Technology Specialist Emphasizes Brand as Key to Success
BOSTON–TFA/Leo Burnett Technology Group wants to stand out in the increasingly crowded field of technology shops through its devotion to brand building and its dedication to infusing high-tech campaigns with as much “genuine emotion” as possible, said Jeff Winsper, president of the firm’s office in Boston.
There’s no reason Web-based clients can’t generate as much feeling and brand loyalty through ads as companies that make cars and sneakers, Winsper said.
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