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DALLAS TM Advertising’s new $15 million campaign for Texas Tourism features six TV spots that follow different families trekking through the state, the agency said.
The campaign continues to carry the tagline, “It’s like a whole other country.” After successfully defending the account in a review last year, TM is investing more in interactive work than ever before. The Interpublic Group agency estimates that $2 million will go toward online advertising.
“The online campaign is critical in helping build the Texas Tourism brand,” said James Hering, director of TM Interactive.
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