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TV Campaign Urges Females to See Baseball as Entertainment
DALLAS–The Texas Rangers, whose second American League West title in three years pleased many 13-34 males here in 1998, are looking for the entire family to cheer them on to even loftier heights in the upcoming season.
With “Your friendly neighborhood team” as the new tag, the Rangers are targeting women 25-54 in a television campaign. The new ads promote a night at the Ballpark in Arlington as an entertainment alternative to an evening at the movies or a day at an amusement park.
Rangers marketing vice president Charlie Seraphin said the strategy is similar to what the club has done for the past three years.
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