Texas AG Takes On Spam Factory

DALLAS An Austin direct-response marketer named by Texas Attorney General Gregg Abbott as “one of the world’s worst spam operations” promoted itself as “the aggregate leader at the forefront of the wireless revolution.”

“LeadPlex will be the primary online resource to develop and manage campaigns, set trends, drive growth and efficiently and cost-effectively achieve accurate, measurable results,” the company wrote in the vision statement on its Web site.

Instead, Abbott said, LeadPlex’s controlling partners—under a variety of corporate names—violated state and federal laws banning deceptive, unsolicited e-mail.

Ryan