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A startup company and McGarrah/Jessee have joined forces to make one of the most expensive media purchases available–a 30-second television spot during January’s Super Bowl.
But while Netpliance, a maker of a plug-in device that accesses the Internet, has a low profile, its founder, John McHale, is well known as the entrepreneur behind several successful high-tech firms.
The $15 million campaign that will kick off during the Super Bowl telecast will be the first brand advertising to appear for the Netpliance product, called i-opener.
“The challenge is going to be .
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