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Two Texas agencies are taking the fight for a California vintner’s business down to the wire, sources said.
Austin-based GSD&M and The Richards Group here are finalists for Robert Mondavi’s estimated $15 million creative and media account. Other finalists, according to sources, are Venables Bell of San Francisco and Deutsch/LA in Marina del Rey, Calif.
Incumbent Dailey & Associates held the vintner’s account for the past four years. The West Hollywood, Calif., agency did not make it past the review’s second round, which included six shops.
The finalists were given a creative assignment Wednesday.
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