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PlanetFeedback.com, a consumer complaint Web site that sells its information to marketers, is close to selecting an agency for its $25 million advertising account.
The Cincinnati-based client is considering finalists GSD&M, Austin, Texas; The Richards Group, Dallas; and DDB, New York, according to director of marketing David Miller.
PlanetFeedback.com’s newly launched Web site helps consumers e-mail complaints, comments and suggestions using a vast database of companies and their officers and governing board members. The venue also contains links to relevant government agencies and consumer associations.
For subscriber companies, PlanetFeedback.com
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