Texans' Bedtime Stories Lose to Mattress Specialist

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DALLAS Mattress Firm has awarded broadcast creative and media duties for its estimated $25 million account to Destination Marketing, sources said.

The Mountain Lake Terrace, Wash.-based shop, which specializes in mattress advertising, won the business in an informal review that included Fogarty Klein Monroe and Rives Carlberg, both of Houston, sources said. Also participating was Brann Worldwide in Dallas, which has handled the client’s print creative since July, and at least one undisclosed shop, sources said.

The



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