TEST:Ogilvy Loses Creative Firebrand

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NEW YORK — During his 29 years in advertising, Rick Boyko, the creative star whom many credit with revitalizing Ogilvy & Mather, has generated intense passion in almost anyone who has come within his orbit. He is “the type you either love or hate,” said one source.

“Rick embodies David Ogilvy’s ‘divine discontent,’ and you would find that Rick could respect anyone who did good work,” said Shelly Lazarus, Ogilvy & Mather president and CEO.

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