Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO–General Mills confirmed the shift of $175 million of business to Publicis Groupe’s Saatchi & Saatchi in New York from the soon-to-be-shuttered D’Arcy Masius Benton & Bowles. Media planning for General Mills’
$450 million business and Pillsbury’s $120 million account goes to ZenithGPE, which will include both Zenith and Saatchi planners. Media planning for General Mills had been at Saatchi New York; Pillsbury planning was at Starlink. Media buying for both was already handled by Zenith.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in