TEST:Diet Coke Creative Pitches This Week

NEW YORK–Four Interpublic Group shops this week will present creative ideas for the next Diet Coke campaign, and Coca-Cola Ventures president Steve Heyer is expected to be at the pitches, said sources. Previous work, via Lowe in New York, paired smiling thirtysomethings with the tagline, “Do what feels good.” The tag is expected to remain, but the client wants it to connect better to the product, sources said. Foote, Cone & Belding in Chicago and New York, Lowe, The Martin Agency in Richmond, Va., and Gotham in New York will present at Coca-Cola’s headquarters in Atlanta on Wednesday.