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Tatham Ads Look to Brand Bayer Pesticide
CHICAGO–Euro RSCG Tatham this week launches a campaign for Bayer that attempts to get consumers plagued by termites to ask exterminators for a certain brand of pesticide.
Two 30-second TV spots and print ads running through the end of April suggest that for prompt eradication of termites, “Premise” from the Bayer Agriculture Division is the way to go.
Media is concentrated in 16 southern markets, where warmer weather means termites are more common.
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