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Swardlick Marketing Group has created a mildly risque outdoor campaign for White Rock Distilleries’ Baja Rosa, a sweet tequila and strawberry cream cordial.
One ad features a woman dressed up in a boxing outfit. Copy reads, “Hits below the belt. Loves Baja.” Another execution depicts a woman wearing a skintight catsuit and holding up a diamond ring. Copy reads, “Always on the prowl. Loves Baja.” Another shows a cowgirl with the headline, “Knows how to hogtie.
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