Tequila, Brand Sense to Work Together

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NEW YORK Tequila, the interactive, direct and promotions network of Omnicom Group’s TBWA Worldwide, and Brand Sense Marketing have teamed up to help each other with business development efforts.

As a part of the partnership, the two companies will refer business to one another and work together on new business pitches and accounts when appropriate.

Brand Sense Marketing is a Century City, Calif.-based firm specializing in brand development, licensing, strategic alliances, promotions and sponsorships. “What [Brand Sense] is very good at is taking the essence of the brand and figuring out new ways to bring it to the market in a revenue-producing way for the client.



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