Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The spot for “the official card of the U.S. open” opens with testy tennis champ John McEnroe shouting at a customer service rep on the phone, “Why would I buy tennis lessons?” McEnroe’s dialogue with the agent explains that membership comes with Dispute Resolution so no explanation is needed, prompting McEnroe to make amends with an umpire he berated more than 20 years ago. It ends with McEnroe’s voiceover, “Less arguing, that’s why I’m a card member.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in