Temerlin Wins Account of Green Mountain Energy

Temerlin McClain has been selected to handle the $2 million account of alternative power provider Green Mountain Energy.

Financial negotiations were still pending at press time last week. Temerlin chief operating officer Mark Denesuk declined comment, except to call the ongoing contract discussions “encouraging.”

Green Mountain vice president of marketing Tom Bracken could not be reached for comment.

Sources said Irving, Texas-based Temerlin defeated finalist Bates Southwest in Houston for the business, following talks with agencies in Dallas and Austin, Texas.

Incumbent The Zimmerman Agency in Tallahassee, Fla., did not participate in the review. The search was launched just months after Green Mountain consolidated its account there in March.

The account win is the first for Temerlin since merging with the Dallas-based office of McCann-Erickson this fall. Denesuk, formerly general manager of McCann, was given responsibilities for new business development at the combined, 490-person agency.

The pursuit of Green Mountain was unusual for an agency that in its recent past has only worked with accounts billing $10 million or more. Its 20-person Launch Partnership division is better known for pursuing small accounts, particularly those introducing new brands.

“The lack of new business opportunities has larger shops eyeing any amount of billings as a prospect,” said Amy Hoover, a representative of national recruiting consultancy Talent Zoo in Atlanta.

The scope of Temerlin’s work was not disclosed. But in an earlier interview with Adweek [Oct. 22], Bracken said Green Mountain will focus most of its advertising efforts in the Texas market.

In July, Zimmerman introduced a television, outdoor and print campaign in major Texas cities. Energy deregulation is scheduled to take effect statewide in 2002.

The Florida shop’s 30-second television spot depicted fresh-faced and environmentally aware children using the key word “Someday … ” to tell what they want in the future.

“Someday, I want five kids,” said one. “Someday, I want to be an artist,” said another. The refrain shifts to what they want today. “Today, I want clean air … “