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Nortel Moves Task Said To Be Worth $70 Mil. After Staff Changes
DALLAS–Nortel Networks moved its corporate image and product duties to True North Communications’ Temerlin McClain and TN Media from Hill, Holliday, Connors, Cosmopulos after a shootout between the roster shops.
Mark Davis, Nortel’s vice president of corporate advertising and media, confirmed the shift.
Spending plans are still being finalized, but sources said the client will commit $70 million or more to marketing in 1999, with the majority spent on TV and print ads from Irving, Texas-based Temerlin.
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