Temerlin Strengthens Planning Capabilities

DALLAS Interpublic Group’s Temerlin McClain is bulking up its planning department.

The Irving, Texas-based agency has hired Jason Parker as an account planner and has promoted Jessica Acker to the same position. Both report to director of strategic planning Brent Nelsen, who previously was the sole member of the agency’s department.

“With the change in management, I’m now going full steam—introducing a planning process, new research methodologies and adding new people are part of that formula,” said Nelsen, referring to Jim Ferguson’s October arrival at Temerlin McClain as chairman and chief creative officer.

Nelsen said he plans to add two or three additional people to the department this year.

Parker, 28, was previously a senior analyst in the insight and data department of Euro RSCG Dallas, formerly Brann, where he worked on accounts including Pizza Hut and Sprint PCS. He spent two years at the Plano, Texas, agency.

“Being part of a new planning department always interested me,” Parker said. “Here it’s going to remain small but it’s also new, and there’s a lot of latitude so every person will have an impact on what planning means for the agency.”

Acker, 26, formerly worked as a “creative engineer” at Temerlin. She was charged with finding ways to bring inspiration to art directors and copywriters, like establishing a library of creative resources. In her four-and-a-half years at the agency, Acker also has worked as a media supervisor on Subaru.

“The combination of the media experience and creative experience, along with handy timing and the opportunity to work with Brent, was a pretty irresistible offer,” she said.