Temerlin Is Still Enterprising

Although the client has reassigned corporate and product ad duties from sister agency Bozell Worldwide in New York, Temerlin McClain of Irving, Texas, remains on the Nortel Networks roster–for the time being.
Nortel, following its acquisition of Santa Clara, Calif.-based Bay Networks, last week broke print ads through Bay agency Hill, Holliday, Connors, Cosmopulos here. The ads signaled a shift in image work from Bozell to Hill, Holliday, said sources, but does not affect Temerlin’s assignments for Nortel’s Enterprise Networks division in Richardson, Texas.
“None were added and none were taken away,” said Dennis Visich, executive director of client services at Temerlin.
The Texas shop handles estimated billings of $10-15 million in trade and consumer work, per sources.
Visich acknowledged there may a realignment of its work due to geography in the future, but so far talks to that effect have not taken place.
Nortel brand manager Jeff Brooks, who heads advertising and is based in Billerica, Mass., could not be reached for comment at press time.
Temerlin was hired in spring 1997 without a review by Enterprise Networks. Duties have included print and broadcast advertising on network and cable television.
Hill, Holliday previously managed to leverage its experience and emerge a winner after one of its clients was acquired. Following the absorption of Coopers & Lybrand by Price Waterhouse, Hill, Holliday was named lead domestic agency for the merged PricewaterhouseCoopers, unseating Price Waterhouse agency McCann-Erickson WorldGroup in New York.
At least 25 percent of Hill, Holliday’s overall billings of $650 million come from clients such as Advanced Micro Devices, NEC Technologies, Wang Global and Nortel Networks.
–with Glen Fest