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Wins Creative Nod From Club Maker Looking for Sales Comeback
DALLAS–Adams Golf has awarded the creative portion of its $10 million advertising account to Temerlin McClain.
The Plano, Texas-based client makes golf clubs, including fairway woods, drivers, irons and wedges. Adams also produces custom-fitted clubs.
Finalists in the pitch for Adams’ creative account were The Richards Group in Dallas and incumbent RD/Fox in San Francisco.
“[Richards] did a tremendous job; they must have been out here 20 times to see our company,” said Adams director of advertising Paul Vernon.
Vernon emphasized that the Irving, Texas, agency’s work will be crucial to helping Adams survive a current downturn in the golf industry.
“It’s a very, very tough time .
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