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NEW YORK Nationwide, the financial services firm known best for its 36-year-old “Nationwide is on your side” jingle, is keeping that tagline but will otherwise try to shake up its image with a $30 million campaign themed, “Life comes at you fast.”
The TV and print campaign targets 15 cities including Cincinnati; Nashville, Tenn; Portland, Ore.; and Salt Lake City.
Kathy Ricord, executive vice president, chief marketing officer for the Columbus, Ohio, client, said the markets represent Nationwide’s greatest growth potential.
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