Temerlin Airs $65 Mil. Campaign For '99 Subarus

Model-Specific Taglines Downplayed As Carmaker Touts All-Wheel Drive
DALLAS–Temerlin McClain has dropped individual themes for the Subaru Outback and Forester in its new TV advertising, gathering the models under its existing tagline, “The beauty of all-wheel drive.”
The specific lines (“Sport-utility tough. Car easy.” for Forester and “The world’s first sport-utility wagon,” for Outback) will appear only in print ads that break in October in nearly 60 magazines.
Subaru director of marketing Tim Mahoney said there was a high level of recall for the “beauty” line, created by the Irving, Texas, shop in 1994.
Five new TV spots in the $65 million campaign begin airing next week.