Telemundo, ‘Rumbo’ Form Cross-Media Alliance

NEW YORK Telemundo and the Rumbo newspaper have entered into an exclusive content-sharing and cross-promotional partnership in San Antonio, the media organizations said.

The new alliance will provide Hispanics in the San Antonio market with access to news stories developed from the combined resources of Telemundo’s broadcast coverage and Rumbo‘s print reporting.

“This partnership is an important accomplishment for Telemundo,” said Ibra Morales, president of Telemundo Station Group in announcing the new cross-media pact. “By coordinating our efforts, we’re able to bring Telemundo viewers and Rumbo readers the best coverage possible.”

As part of the strategic relationship created by Telemundo and Rumbo, Telemundo owned-and-operated KVDA-TV in San Antonio will have access to in-depth news stories from Rumbo reporters. In addition, Telemundo stations will be able to go directly into Rumbo‘s newsroom during newscasts to update viewers on breaking stories.

“This content and cross-promotion agreement enables us to expand our audience by providing the Spanish-language market a complete coverage of local and community news as well as in-depth national, international, sports and entertainment news coverage,” said Schumacher Matos, CEO and general editorial director of Meximerica Media, the publisher of Rumbo.