Telemundo is joining the fast-growing digital out-of-home marketplace, launching Telemundo en tu Mundo. The network — operating in more than 200 grocery stores, 800 retail outlets, 2,000 metro buses and various major entertainment arenas and other venues frequented by Hispanics — is the largest network targeting the U.S. Hispanic market.
Telemundo plans to offer advertising in the network as part of its Conexion cross-platform sales group, which includes inventory across 16 owned-operated TV station Web sites, and other digital and mobile platforms.
Like other DOOH networks, Telemundo’s effort is designed to reach Hispanics on the go.
“Telemundo en tu Mundo serves to complement and extend an advertiser’s TV campaign in this new, emerging medium,” said Enrique Perez, svp of sales for the media giant.
Advertisers can customize local and/or national Telemundo content around their message for new product launches, test marketing and price point advertising and target by geography.