TeleGea Rings Up Mullen for PR And Maybe More

Mullen’s integrated service offering helped the shop win public relations chores for e-commerce startup TeleGea.com, and a client official said the shop may be given more work before year’s end.
The Wenham, Mass., agency beat Brodeur Worldwide and BSMG, both in Boston, for the assignment in a review overseen by Boston consulting firm Pile and Co. The online telecommunications provider will concentrate on business-to-business public relations for now, but may enlist Mullen for “guerrilla marketing” and outdoor, print and radio ads in select markets later this year, said client representative Michael Albano.
The Waltham, Mass., client will likely spend at least $5 million through Mullen this year, he said.
–David Gianatasi