Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Competing telecom brands continued to collide like so many atoms via another wave of mergers and acquisitions, this time Sprint with Nextel and Cingular with AT&T Wireless. Both mergers began in 2004 and closed this year, triggering the inevitable reshuffling of agency assignments. In 2004, Cingular consolidated its creative duties at BBDO without a review. This year was all about the media. But instead of consolidating at a single shop, the client split buying between AT&T Wireless shop Mediaedge:cia (broadcast) and Cingular shop OMD (print).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in