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Anyone who has tried to shut a teenager up will be unsurprised to learn that teens produce a disproportionate amount of “word of mouth” about products and services. A recent report from Keller Fay Group has the numbers to document this phenomenon.
Based on data collected during a one-year period (July 2009 through June 2010), the report says teens “engage in a significantly higher level of word of mouth about all categories than the total public.”
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