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CHICAGO Traditional advertising for Ted, United Airlines’ new low-fare carrier, will break in Denver on Wednesday, targeting vacation travelers and touting the subsidiary’s personal touch.
“When consumers fly on business, they want to get to their destination on time; they want to have status; they want to earn miles; they want to upgrade,” said Bruce Bildsten, creative director at United agency Fallon in Minneapolis. “When people fly on leisure, the flight is actually part of the vacation experience.
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