Techsonic Finds Way to McRae

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Techsonic Industries, manufacturer of marine electronics, fish finders and GPS products, has moved its marketing business to McRae Communications.

The Fayetteville, Ga., shop acquired the account in what agency founder and president Joe Snowden called a “creative shoot-out” against three-year incumbent Fitzgerald + Co. in Atlanta.

The process began three months ago when Rick Nelson, global marketing director for the Eufala, Ala.- based client, approached Snowden.

“The client gave us an opportunity to present how we would creatively handle the launch of a new line of fish finders,” said Snowden.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in