A TECHNOLOGY WINDFALL: Greenberg Seronick Lands Riso And Optika

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Greenberg Seronick O’Leary & Partners here has added a pair of high-tech, business-to-business clients: Riso and Optika.
There was no incumbent on either account, according to agency president and chief executive officer Terry O’Leary. Jim Auer, the shop’s senior vice president and account group director, will run both accounts, O’Leary said. Billings were not disclosed.
Riso, a Japanese-based company with U.S. headquarters in Danvers, Mass., makes and markets digital duplicating technologies for the printing industry. Its primary product, the Risograph system, is used in offices as well as commercial printing operations.

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