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A new print campaign for Texas Instruments takes the chip maker out of the staid confines of technology and into the dramatic, free-form world of butterflies.
McCann-Erickson Southwest created the print series for the Digital Light Processing (DLP) division of Texas Instruments in Dallas.
Three executions present an elaborately made-up woman’s eye. The image is intended to communicate the visual impact of DLP imaging technology, which is used in next-generation projection systems such as digital cinema.
Dallas-based McCann-Erickson Southwest hired renowned makeup artist Joanne Gair for the Texas Instruments project.
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