Tech, Ad Deals Make for Strange Bedfellows

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK On Thursday WPP’s Martin Sorrell quibbled with the word “transformational” to describe what he preferred to call his “modest” $649 million proposed purchase of 24/7 Real Media. Just one day later, Microsoft’s Bill Gates proved him right by revealing he would shell out a stunning $6 billion to buy aQuantive, owner of one of the largest digital ad agencies, Avenue A/Razorfish.

At the center of these moves is the undeniably crucial role of technology in advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in