Tecate Eyes Boxing as Knockout Sport

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With three upcoming boxing events and an HBO pay-per-view event punching up interest in the sport among Hispanics, Tecate is sparring with the idea of focusing its marketing plan more on boxing. The move comes as the beer brand evaluates to the effectiveness of its soccer sponsorships.

Tecate earlier this month mounted an advertising push centered on Mexican Independence Day (Diez y Seis de Septiembre), touting three major boxing bouts the brand is promoting during September in Houston, Las Vegas and Los Angeles–a first for the brand to sponsor three events in different cities in a single month.

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