TDK Lures Nas, the Strokes, Walkmen in Mixtapes Push

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Nas, the Strokes and the Walkmen are compiling streamable online mixtapes for a TDK campaign being prepared by data-storage products company Imation and branding agency Cornerstone.

Best known as a maker of blank cassettes, Japanese electronics company TDK licensed use of its name in 2007 to Imation. Imation, which has since redubbed the brand “TDK Life on Record,” has exclusive rights to use the name to market audio and recordable media products, like headphones, blank CDs and DVDs, and USB Flash drives.

Those

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