Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON TD Banknorth said it has added to its roster of athlete endorsers, inking Red Sox catcher Jason Varitek to a four-year deal.
He will appear in promotional efforts and ad campaigns crafted by Portland, Maine-based independent ad agency Via.
TD Banknorth for the past few years has used a sports-themed strategy to distinguish itself from better-known competitors such as Bank of America, Citizens Bank and Sovereign Bancorp.
The bank has previously used former Boston Bruins star Ray Bourque and New England Patriots receiver Troy Brown.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in