Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TD Ameritrade’s creative review comes amid the installation of a new chief marketing officer.
Last month, the online brokerage named Phillip Bowman to the role, filling a vacancy left by the January exit of Laurine Garrity, who’s now CMO at Charles Schwab. Previously, Bowman was svp of marketing of TD Bank, Ameritrade’s largest shareholder.
The incumbent on the business in review is Ogilvy & Mather. Beyond traditional advertising, the assignment includes digital and direct marketing.
The brokerage’s media spending exceeded $165 million last year, up slightly from $162 million in 2009, according to Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in