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NEW YORK Kristi VandenBosch has been tapped for the new role of U.S. president of Tequila, the marketing services arm of TBWA, the agency said.
VandenBosch, 42, previously was president of Tequila’s operation in Playa del Rey, Calif. She will continue to be based in that office and report to Robert LePlae, CEO of TBWA’s North American operations.
“Kristi’s track record of growth, operational excellence and client partnership is exceptional,” said LePlae, who further described her as an “enormously talented business leader.”
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