TBWA's Dru Elevates 2 Presidents

Rather than reconstruct the corporate layer of TBWA Worldwide, CEO Jean-Marie Dru has dismantled it.

In its place are regional and global chiefs who, although newly promoted, will continue to run their respective offices. The promotions are designed to empower the “doers” and force them to be less parochial, according to sources.

In the U.S., Carl Johnson, president of TBWA\Chiat\Day in New York, adds the title of chief operating officer worldwide—a new post—while Los Angeles president Tom Carroll takes on the additional role of president of the Americas.

Carroll, 45, fills a vacancy left by the departure of Bob Kuperman, who held a slightly different title: president and CEO of the Ameri cas.