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TBWA\Chiat\Day has reached into Wieden + Kennedy to find a new strategy chief for its office in Playa del Rey, Calif.
Nick Barham most recently was global director of W+K Tomorrow, an offshoot of Wieden in Portland, Ore. At TBWA\C\D, he becomes chief strategy officer, reporting to office president Carisa Bianchi.
Earlier in his career, Barham was a planning director at Wieden's office in Shanghai, China, working on brands such as Nike, Coca-Cola and Nokia. He also has worked in London, for Bartle Bogle Hegarty, Karmarama and the BBC.
The appointment represents Barham's second time around at TBWA.
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